Keep Alliant Energy powering Decorah

Vote NO on Measure E March 4.


A new preliminary feasibility study found that the initial costs to start up a municipal electric utility (MEU) in Decorah are estimated to be $85.6 million. The study also forecasts ongoing costs to operate the MEU would total $16.5 million per year, assuming a 2029 start date, escalating to $31.1 million per year by 2049.

The study.pdf was conducted by Concentric Energy Advisors and released on February 5, 2025.

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pie chart  

In addition, our rates are projected to remain lower than the rates of a Decorah MEU (tan line below) for at least the next two decades. Debt service costs alone are estimated at $109 per customer per month ($1,300 annually) beginning in 2029.

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rates chart 

Don’t gamble with an inexperienced start-up energy company.

Alliant Energy is a trusted, proven partner with 100+ years of experience delivering consistent, reliable, affordable energy in Decorah and across Iowa.

Choose experience
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We have the local expertise the Decorah community needs and expects to deliver experienced, reliable and safe service.
Local expertise and commitment
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We are Decorah's trusted partner, delivering dependable energy and keeping the lights on.
Power you can count on
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Our partnership with the Decorah community has made a lasting impact on neighbors and businesses.
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Information and analysis

Will rates be lower with a municipal utility?


There’s no guarantee rates will be lower with a municipal utility. In fact, because municipal utilities are not subject to Iowa Utilities Commission oversight, they can adjust rates with limited notification and oversight. In contrast, investor-owned utilities, like Alliant Energy, must go through a stringent approval process for rate changes.

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Paid for by Alliant Energy, 4902 N. Biltmore Lane, Madison, WI 53718, and Lisa Barton, president and chief executive officer and not authorized by any ballot issue committee.